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07767 3997993 Fry Street, Holsworthy
Ruby & ElmHerbal Boutique
Calendula & lemongrass soap bar — Ruby & Elm Herbal Boutique
Bowl of dried calendula, chamomile and rose petals with a wooden spoon — Ruby & Elm Herbal Boutique

Flower Fairy & Herbal Alchemist

Fully stocked with organic herbal, botanical and magical goodies — slow oil infusions made by hand at 3 Fry Street.

3 Fry Street · Holsworthy · Thu – Sat 10–4

  • Organic
  • Small batch
  • Mindfully made
  • Devon-grown

Flower Fairy & Herbal Alchemist

Holsworthy · Devon
Vanessa Wiild — black-and-white portrait, smiling, with willow leaves behind her

Vanessa Wiild · 2026

Meet Vanessa.

I’m Vanessa — Flower Fairy & Herbal Alchemist. Ruby & Elm Herbal Boutique is my small corner of the Shire, at 3 Fry Street in Holsworthy.

Organic Calendula & Lemongrass is my signature soap — the first I ever crafted. The calendula oil that infuses it is grown and nurtured in my kitchen garden overlooking Dartmoor, slow-infused from seed to soap.

My soaps and apothecary now reach a wider circle through The Wild Soap Co on Etsy — 4.9★ across 151+ reviews.

Everything is created in small batches and always blended with love, in a peaceful and gentle environment.

All of my Organic Herbal Products are made in rhythm with the seasons by intuitive plants, crafted with loving intention by me, their humble apprentice.

Tuning into herbal spirit and working with plant medicine isn’t an alternative — it’s the original. Our bodies recognise the essence, and so a harmonious relationship is remembered.

  • Cold-processed
  • Small-batch
  • Organic infusions
  • Holsworthy · Devon
  • 4 yrs on Etsy
Vanessa Wiild

In the Shop

Step inside our space

A small herbal boutique on Fry Street in Holsworthy — apothecary jars, cold-processed soaps, candles, and tea by the scoop.

Ruby & Elm 'At Home with Ruby & Elm Home Apothecary' chalkboard sign above the boutique display
Organic herb and salt jars on wooden shelves in the boutique
Organic calendula products and natural skincare on the green apothecary dresser
Dried botanicals hanging above a brass hare on the apothecary dresser
Book Nook — witchy and herbal reading at Ruby & Elm
Ruby & Elm Hedgerow display with brass hare and hand-made products
Dried botanicals, fairy lights and herbal tea blends in the boutique

Featured this season

Small batches from the boutique.

Cold-processed soaps, organic teas, botanical balms — slow oil infusions made by hand at 3 Fry Street and sold through my Etsy boutique, The Wild Soap Co.

Working in harmony with the seasons. Not all of my products are available all year around.

New · Coming Soon

Ruby & Elm presents

Apothecary Tea Bar.

Whole herbs, fragrant botanicals and handcrafted blends — measured by the scoop, prepared for your daily Tea Ritual.

Loose-leaf herbal blends from my apothecary, weighed out by hand and bagged in-shop. Instead of a tea bag, a ritual.

The Apothecary Tea Bar — apothecary jars of loose-leaf blends beneath hanging dried botanicals and fairy lights
Sleepy Bedtime Tea blend in its labelled apothecary jar
Camomile flowers in the brass scoop on a Ruby & Elm stamped paper bag

Tea by the scoop · 3 Fry Street · Holsworthy

Wellness Services

Bookable sessions at the boutique.

Energy healing, massage, and reading sessions — one to two appointments a day, by booking only.

  • Gaia Reiki Healing

    Exclusive practice by Vanessa Smallridge, connected to ancient Elm tree roots beneath the space.

    £301h

  • Akashic Record Clearing

    Clearing the energetic records of your soul's journey.

    £301h 30min

  • Tea Leaf Reading

    Traditional tea leaf readings in a fairy forest-themed setting with crystals and oracle cards.

    £201h 30min

Bookings open in Setmore.

Our Booking Policy

Cancellation policy. You can cancel or reschedule up to 24 hours before the appointment time.

Behind the Scenes

From the studio.

A rolling feed from @VANESSA_WIILD — foraging, the bench, the garden, and the quiet moments between batches.

  • Sunlit boutique window bench — dried botanicals in glass jars, herbs, a dried wreath and the Victorian Pharmacy book
  • Hand-foraged elderflowers in an old sieve, fallen petals on linen
  • Hand-foraged wild violets gathered in a small brass cup
  • Black ornate teapot bursting with dried roses, golden grasses and purple statice
  • Wooden spoon stirring a glittering herbal tea blend with rose petals and amber resin
  • Spring foraging in a wicker basket — daisies, primroses and cleavers
  • Top-down grid of small-batch botanical soaps, each topped with a different dried flower
  • Hand-printed Ruby & Elm Herbal Tea kraft tags, stacked on linen
  • Row of blush-pink artisan soaps crowned with strawflowers and dried botanicals
  • Sunlit boutique window bench — dried botanicals in glass jars, herbs, a dried wreath and the Victorian Pharmacy book
  • Hand-foraged elderflowers in an old sieve, fallen petals on linen
  • Hand-foraged wild violets gathered in a small brass cup
  • Black ornate teapot bursting with dried roses, golden grasses and purple statice
  • Wooden spoon stirring a glittering herbal tea blend with rose petals and amber resin
  • Spring foraging in a wicker basket — daisies, primroses and cleavers
  • Top-down grid of small-batch botanical soaps, each topped with a different dried flower
  • Hand-printed Ruby & Elm Herbal Tea kraft tags, stacked on linen
  • Row of blush-pink artisan soaps crowned with strawflowers and dried botanicals

Also on Etsy

Ruby & Elm featuring

The Wild Soap Co.

Cold-processed in Holsworthy · shipped UK-wide

The Wild Soap Co is the Etsy storefront for my soaps and apothecary — same hands, same hedgerow, shipped across the UK.

Organic cold-processed botanical soaps, slow oil infusions, smudge sticks and small-batch herbal teas. Working in harmony with the seasons means listings change as the garden does.

  • Calendula & Lemongrass Soap
  • Organic Artisan Herbal Tea
  • Lavender Cedarwood Soap

Visit the boutique

Three days a week, in Holsworthy.

Tucked away on Fry Street, in the heart of the market town.

When we’re open.

Sunday
Closed
Monday
Closed
Tuesday
Closed
Wednesday
Closed
Thursday
10am – 4pm
Friday
10am – 4pm
Saturday
10am – 4pm

Wellness sessions outside these hours are bookable.

Find us.

3 Fry Street
Holsworthy
Devon · EX22 6DY

Enquire

Drop me a line.

Curious about a product, a session, or something custom? Send a message or call — I’ll get back as soon as I can.

Replies usually within a few days.